Hi, I’m
I help brands find their joy. Good stories bring joy. Relevance brings joy. Performance brings joy. With over 15 years agency experience, I lead brand strategy, integrated marketing and creative direction for brands you know and love in CPG, health & wellness, hospitality and more. I enjoy trend-proofing, impact campaigns, messaging & positioning, scrappiness and walks in the woods.
You may have seen me in:
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![Caulipower Pizza Time Square Billboard]()
Caulipower
From a one-woman, self-funded show to the #8 frozen pizza in the country - all through the power of personality (and taste).
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![Life is Good #ThisIsOptimism Campaign]()
Life Is Good
With 25 years in the t-shirt business, Life is Good was embracing getting older. Unfortunately, their fans were getting older too.
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![Comvita's We Can Bee Heroes Campaign]()
Comvita
By thinking globally and acting locally, the leader in manuka honey turned World Bee Day into another Black Friday.
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![AeroGarden's #GrowMoreEveryDay Campaign]()
A Little Of Everything
From indoor gardens to probiotics to Buddhist birthdays to finding your forever yoga mat, here’s what else I’ve been up to.
